For a better film culture
Films and Politics are the much abiding passions of Keralites. The swelling participants in the film festival year after year bear testimony to this reality. Breaking all records, around ten thousand people have registered for the festival this time. The increasing interest in good films among laymen will definitely create an atmosphere conducive for the birth of quality films…
This festival will be a platform where people from every nook and cranny of the state will come together, watch films from different part of the world and make the concept of good cinema reach thousands by word of mouth. This time under the stewardship of IFFK Director Priyadarshan many novel ideas have sprung up ,which will definitely make this festival worth participating. For instance 2K system has been introduced in some theatres to ensure greater technical perfection.
Malayalam films have not been represented in the competition section this year. Because of IFFK rules ‘Adaminte Makan Abu’ and ‘Aadimadhyandham’ have been excluded from the competition section to the great disappointment of the malayalis. But eight films such that represent Mollywood in the ‘Malayalam today section’ with their unique themes and treatment will definitely do us proud.
Film festivals which were meant exclusively for film buffs and industry pundits earlier, have of late started welcoming people from different strata of society. Increase in number of student participation in the fiesta, year after year is noteworthy. Through active participation they make the festival more vibrant. The festival offers a platform for the students with dreams of getting into film industry an opportunity to rub shoulders with great film personalities from different parts of the country and abroad.
In recent years Malayali movie goers have started craving for films of the 80’s and 90’s which have left an indelible impression in their lives. This probably indicates their displeasure with the run of the mill commercial cinema with silly themes that are increasingly being churned out nowadays. Hopefully this festival will enable our film makers think differently and inspire them to make films that cater to the aspirations of the younger generation for quality films.