Sunday, November 6, 2011

Changing face of India Post

Changing face of India Post
Anila Backer
In an era when personal letters are becoming history, India Post is introducing new technologies for the survival of services. Though the number of personal letters is reducing significantly, there is a considerable increase in the other mails like speed posts, registered posts, including magazines. This change from service sector to commercialization is not only due to the influence of electronic media dominating the world, but also to compensate the loss of revenue from ordinary letter mails.
            Despite the traditional postal services, India Post now offers services like e-post, business post, logistics post, speed post with online tracking and financial services including savings bank, e-money order, e-payment, instant money order,money order vidhesh and international money transfer. Mahatma Gandhi Rural Employment Guarantee Scheme, Indira Gandhi National Pension Scheme, New Pension Scheme and other insurance policies are also handled by India Post.
            Another vital introduction is the retail selling of the application forms of professional courses and UPSC appointments, gold coins and air/train e-tickets through the post offices. The introduction of the pictorial ‘meghdoot’ post cards with some space for advertisements is another achievement of the department.
     The e-post service helps in the speedy delivery of letters, and the direct mail for mass reach and distribution. The logistics post for sending large consignments will be taken by the department staff from the addressee. The business post also offfers pre-mailing services like printing, addressing, folding, inserting, enveloping, sealing, franking and mailing. These are the new major initiatives carried out by the postal department recently.
            The Indian postal department has come out with novel services to regain their lost customers. 

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